Sensual erotic animals have appeared for the first time in an advertising campaign of 2007 Naturellement Pulpeuse. A roller about love between a deer and a bear, and also prints with the image of a zebra in a bathing suit, a giraffe in a pink corset, a penguin in stockings and many other things, have caused many disputes and censures from the public.
Newspaper The Guardian has brought this advertising campaign in a rating of the most shocking advertising of 2008: 286 of spectators have considered, that a video representing animals with female figures, offensive and humiliating for women. The British edition about advertising Brand Republic named advertising campaign Naturellement Pulpeuse a failure of year.But it has not stopped the oldest in France the manufacturer of soft drinks. This year agency Fred and Farid, Paris and company Big Production have finished shooting for Orangina two spots in support of a new advertising campaign "Wickedly Light".
New spots are distinguished from the previous campaign by that the sexual humanised animals live among people, are on friendly terms with them, laugh at them and even fall in love with them.
Orangina is the leader of the French market on manufacture of the aerated drinks. On site all preview trailers and prints for 70 years of existence of a brand are presented.