The roller "Anniversary", created by the Swiss agency Walker in 2007 for company Interflora, has made impression both upon target audience, and on judges of the international festivals.

Interflora, the most known company which is engaged in a flowers delivery worldwide, has told in this roller history of eternal love for which there are no barriers in the form of time, death or something.
The history has gone in in a minute — the elderly woman comes on a tomb to the spouse and receives from that a bunch of flowers. The died husband has ordered an annual flowers delivery for an anniversary of their marriage and by each anniversary has written a card:

"My dear, I knew, that I will find you here. Today — our special anniversary. Thanks that you think of me. These flowers will let to you know, as I think of you. As always I think and I will always think".
The roller has turned out, frankly speaking, heart-breaking. And not enough what impressionable person will be kept at least from one teardrop.

Your opinion — games on feelings and pressure upon emotions in the advertising pursuing, by and large, especially commercial objectives are how much pertinent?