Agency TWBA of Helsinki has developed an advertising campaign for a network of salons of optics Instru Optiikka Oy about inscrutable roads of love.
The main thought of campaign is under construction on a fact of common knowledge of that it is difficult to short-sighted people to be guided in this world without correctly picked up dioptries. Is problematic to drive the car, to go in public transport and to go shopping, because glasses of dioptries have property to mist over, be spoilt, move down from a nose, that very much prevents to notice love of the life which has unintentionally flown on your way.
In rollers «Driving» and «Markus» with humour two love stories which could and not take place are shown, do not interfere with this business careful doctor who has unintentionally appeared nearby from company Instru Optiikka Oy which has helped men to choose correct glasses and to make out beloveds.