Wear Clothes of Your Children!
Agency Ogilvy Cape Town (republic of South Africa) has presented an advertising campaign for budgetary car Volkswagen Citi Golf under the name "Recessionista rules".
The Rules
The creative idea shows some rules as it is possible to save money which as a result will go on purchase of cheaply car Citi Golf.
Client: Volkswagen Citi
Agency: Ogilvy Cape Town
Photographer: Xander Ferreira
Illustrator: Morgan van Heerden
Executive Creative Director: Chris Gotz
Art Director: Jennifer Macfarlane
Copywriter: Cuanan Cronwright
Country: South Africa