What’s a left without a right?
Agency AMSTERDAM WORLDWIDE has started for sports shoe brand ASICS an advertising campaign about pair relations. Campaign under the name «Left and Right» opens a secret of a unique combination of two half which create something more universal, than simply pair.
The company consists of a print advertising and video, and is focused first of all on an active young audience at the age from 25 till 35 years. The print «East and West» against a compass shows cult distinctions between the Asian and western countries which nevertheless form world cultural balance.